Championing Stuff

Three Key Rules of Successful Content Marketing

Anton — Mon, 21 May 2012 14:59:10 +0000

Content sharing platforms such as Facebook, Pinterest, Tumblr and Twitter are proving ever more popular, but is the sheer volume of sources at risk of becoming overwhelming for digital marketing professionals? How do we manage these communities best, and how can content be created and proliferated effectively? Todd Defren, who writes for PR Squared, recently posted the ‘Seven Principles of Content Marketing’, [...]

Champion Engage

Richard Cook — Fri, 11 May 2012 15:48:47 +0000

New Media Age published an article yesterday, PR agencies increasingly challenge search specialists for SEO work, detailing many of the reasons we deemed it necessary to integrate an SEO strategy into our digital offering Champion Engage. As search engines’ algorithms deliver increasingly selective and organic results, clients are clocking on to the fact that building [...]

PEER 1 Hosting’s praise for Champion

Richard Cook — Thu, 19 Apr 2012 12:53:46 +0000

PEER 1 Hosting's praise for Champion

Client PEER 1 Hosting sung our praises in this blog post in 2010 - our relationship remains as mutually inspirational as ever!

It’s not what you know; it’s who links to it…

Richard Cook — Wed, 21 Mar 2012 14:54:04 +0000

At its heart, PR is all about inspiring audiences to change their behavior by presenting them with compelling, relevant content via third party channels. Historically this has been achieved through journalists, analysts and other editorial outlets. In recent years the rise of social media has created an industry of specialists who know the ins and [...]

Bewildered UK media are way behind the times with Pirate Bay ruling

Richard Cook — Thu, 23 Feb 2012 13:16:44 +0000

In their coverage of the Pirate Bay story on Monday, the Metro included this sentence in isolation: “The music industry currently loses billions every year as a result of music piracy.” It is this kind of misinformed, lazy journalism that keeps the majority of consumers in the dark about copyright and piracy. Like the greedy copyright bigwigs, [...]

Your Facebook followers don’t like you, even if they do…

Richard Cook — Tue, 21 Feb 2012 12:24:59 +0000

Facebook. How many followers do you have? How many should you have? Do they Like you? Does it matter? I am not talking about your personal page. Of course your best friend from school who you haven’t seen for years and wouldn’t recognise if they bumped into you in the street Likes you, and hangs [...]

PEER 1 Hosting gets quizzical

Richard Cook — Mon, 20 Feb 2012 11:00:38 +0000

Last Thursday the Champion Communications quiz-machine rumbled to life for another legendary battle of brains with over 40 journalists from across an array of technology titles including The Register, ZDNet and Information Age. The evening, commissioned by our client PEER 1 Hosting and held at the Glassblower Pub in London, was a resounding success, with [...]

What do you mean “cancel the newspapers”?

Richard Cook — Mon, 13 Feb 2012 11:50:05 +0000

Last week saw an uprising at Champion HQ as debate sparked over whether we should cancel our daily newspaper delivery. For half of the team, the experience that goes along with sitting with a strong coffee and flicking through the Telegraph is unrivalled and essential. For the other half (and perhaps the younger members of [...]

I lost another friend this week…

Richard Cook — Mon, 30 Jan 2012 12:11:33 +0000

Over the past three months, my BlackBerry Messenger (BBM) contacts list has radically reduced. I remember a time, not so long ago, when I had around 100 connections, all readily available at the end of a ‘ping’. On Saturday, my list of fellow loyal BlackBerry users dropped to nine as my friend declared she was [...]

Champion shortlisted for Small Agency of the Year in Golden Hedgehog PR Awards

Richard Cook — Fri, 13 Jan 2012 18:03:30 +0000

We were delighted to be told last week that Champion Communications has been shortlisted for Small Agency of the Year in the Midlands, Wales and South in PR Moment’s inaugural Golden Hedgehog PR Awards. It is exciting to see the magazine has crafted such a high-level panel of judges, including top dogs from both in-house [...]